Lead enrichment

Rule-based and LLM-driven enrichment. Run on capture, on qualification, or on-demand.

Enabled rules
6 / 7
Lookups last 30d
4,915
Est. monthly cost 🔒 internal
$199.02
providers + LLM
Enriched leads
3
of 5
A

Enrichment pipeline

Rules run in priority order. Lower priority numbers run first. Stop on first match disabled by default — all matching rules run.
⚖
Rule (deterministic)priority 0enabled81% success
Extract company from corporate-email domain (skips free providers).
Trigger
On capture (immediate)
Target fields
company
Runs / 30d
1,247
when: email != '' AND company == '' AND email_domain NOT IN ('gmail.com','yahoo.com','outlook.com','hotmail.com','icloud.com','example.com')
◆
Clearbit Revealpriority 1enabled67% success
Company size, industry, revenue from Clearbit Reveal API.
Trigger
On capture (immediate)
Target fields
company_size, industry, annual_revenue, tech_stack
Runs / 30d
1,158
when: email != ''
▲
Apollo.iopriority 2enabled71% success
Title, seniority, LinkedIn URL, dept from Apollo.io.
Trigger
On capture (immediate)
Target fields
title, seniority, linkedin_url, department
Runs / 30d
1,158
when: email != ''
◉
ZoomInfopriority 3enabled78% success
Pulls latest funding round + revenue band. Tier-1 leads only (cost control).
Trigger
On qualified (score crosses threshold)
Target fields
annual_revenue, funding_total, funding_last_round
Runs / 30d
312
when: score > 60 AND company != ''
✦
LLM enrichmentpriority 10enabled94% success
Gemini 2.5 Pro generates a 3-paragraph briefing: company overview, persona profile, intent signal. Grounded in enriched firmographic data.
Trigger
On qualified (score crosses threshold)
Target fields
llm_insights
Runs / 30d
184
when: score > 70 AND company != ''
⚖
Rule (deterministic)priority 20enabled100% success
Computes Tier-A / Tier-B / Tier-C based on title + company size + revenue. Drives CTA selection.
Trigger
On qualified (score crosses threshold)
Target fields
loan_eligibility_tier
Runs / 30d
856
when: company_size != '' OR title != ''
✦
LLM enrichmentpriority 30disabled
Re-runs LLM insights right before lead is sent any outbound campaign — captures news / events that happened since last enrichment.
Trigger
Right before campaign send
Target fields
llm_insights
Runs / 30d
0
when: lastEnrichedAt < now() - 7d
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